Guru It!
App
Guru It! App is a revolutionary marketplace for nomad students studying abroad in Spain, providing services such as insurance, housing, and events to simplify their relocation. As a newly funded nonprofit, they initially had no social media presence, lacked the online visibility and engagement.
My role was to develop and implement a social media strategy that targeted foreign students to utilize the app and increase their online presence.
Guru It! App | Marketing Communications Intern | Copywriting and Editing, Content Creation, Social Media Management, UX, SEO, Analytics and Reporting
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Branding Elements
Assembled a brand kit for content creation that consists of color palette and logos to share across internal teams for content creation, apply to their Website, strengthening brand identity and team efficiency.
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Content Creation
In charge of pitching content ideas, creating, editing, managing social media channels, boosting engagement, and more.
+1,000
Accounts reached
+500
+34%
Increase in engagement from non-followers
Increase in followers
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Social Media Analytics