Aspen Young Leaders fellowship
The Aspen Young Leaders Fellowship (AYLF) aims to cultivate emerging leaders aged 18-22 in Miami, Chicago, and the Mississippi Delta. Despite their impactful mission, AYLF faced a challenge: their social media engagement was only 5-10% monthly, which hindered their application rates.
My goal is to elevate AYLF's social media presence, thereby increasing awareness and application rates among potential young leaders across the target cities.
Freelancer | Social Media Strategist | Content Creation, Social Media Management, Editing, Copywriting, Analytics and Reporting
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AYLF Video: "Leading in Community: Aspen Young Leaders Fellowship"
Worked with Director of Communications in the development and execution of the video, "Leading in Community: Aspen Young Leaders Fellowship", collaborating and editing on Canva and Adobe.
Aspen Institute Blue
hex: 00497b
Royal Purple
hex: a1428b
Magenta
hex: de267a
Honey
hex: ff9933
Branding Elements
Assembled a brand kit for content creation that consists of fonts, color palette, and logos to share across internal teams for content creation, strengthening brand identity and team efficiency.
Campaign: Changemakers
As part of our outreach efforts to potential applicants, the "Changemakers" campaign was to share the stories of what AYLF alumni have done with the skills they've obtained from the fellowship.
+1,000
Accounts reached
+5%
+34%
Increase in engagement from non-followers
Increase in followers
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Program: Community Impact Project
The "Community Impact Project" campaign was to showcase the work of fellows to enhancing AYLF's visibility as well as community.
+2,000
Accounts reached
+13%
+85%
Increase in engagement from non-followers
Increase in followers
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Instagram Analytics
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LinkedIn Analytics
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National Holidays and Programming Alignment
By aligning our messaging with trending topics and seasonal celebrations, I ensured AYLF’s educational content remained relevant and resonated with their audience while increasing awareness of the program's teachings.
Video Content Creation
Top-performing videos highlighting the fellowship journey and providing a sneak peek into mandatory sessions for fellows.
+1,170
Views
+10%
+66%
Increase in engagement from non-followers
Increase in shares